1. What’s your vibe in a friend group?
2. Your ideal weekend is…
3. Pick an aesthetic
Analysis of viral toy microtrends from 2020-2025 and their social media lifecycle
View data in TableauNumber of Responders Citing Product Discovery and Reviews as a Major or Minor Reason for Social Media Use, by Platform
View data in TableauRegional analysis of consumer scarcity perceptions on TikTok Shop in Vietnam
View data in TableauAnalysis of American shopping patterns: new vs. thrift vs. resale consumption
View data in TableauThrough our visualizations, we aim to promote greater media literacy by helping viewers recognize how trend cycles manipulate perception and drive short-lived interest. By making these patterns visible, we hope to empower consumers to pause and reflect before engaging in impulsive shopping. Additionally, our findings show that many consumers rely on social media as their primary source for product recommendations. This highlights the need to explore alternative discovery methods, such as peer reviews, ethical brands, or second-hand shopping options
Take this quiz to find out which trendy toy matches your vibe - are you sweet like Sonny Angel or mischievous like Labubu?