📄 What It's About (& Sources)
The data visualization illustrates the concerns of consumers on TikTok Shop in Vietnam by analyzing consumers' perceptions of scarcity on TikTok Shop — how much users feel urgency, limited quantity, or risk of missing out (FOMO) while shopping on the platform.
📚 Sources Used
Dataset: Impulse Buying Factors on TikTok Shop - Understanding What Drives Impulse Purchases Among Vietnamese Students on TikTok
🔍 Key Insights
- Can Tho shows the highest scarcity concern
- Tra Vinh and Soc Trang show the lowest concern
- Promotion-related urgency is the most triggering
- Regional digital behaviors may influence perception
- Limited quantity and out-of-stock worries are closely related
📈 Interactive Chart
💡 What This Data Viz Tells Us
This visualization explores regional differences in scarcity-driven shopping behavior on TikTok Shop across multiple provinces. It reveals that consumers in Can Tho consistently report the highest concern across all scarcity factors—promotion deadlines, time limits, quantity constraints, and fear of stockouts. In contrast, provinces like Tra Vinh and Soc Trang show lower levels of scarcity concern.
These insights suggest that perceptions of urgency and limited availability vary by location, potentially influenced by regional digital engagement, socioeconomic factors, or exposure to online shopping cues.