📄 What It's About (& Sources)
This data visualization shows the number of responders who said product discovery and reviews were a major or minor reason for their social media usage. It aims to explore the level of trust consumers have in the word of influencers and social media when it comes to their consumption choices.
📚 Sources
- Dataset: American Trends Panel Wave 144
- Article: A majority of U.S. TikTok users are there for reviews and recommendations
🔍 Key Insights
- The trend of the data shows that Instagram users were generally more likely to use the social media platform with product discovery in mind.
- This was followed by TikTok users and X/Twitter users.
- The data reveals consumers' tendency to trust social media to help evaluate their consumption choices.
📈 Interactive Chart
💡 What This Data Viz Tells Us
This visualization shows consumers' tendency to trust social media to help evaluate their consumption choices. With internet microtrends on the rise, trinkets like Labubus and Sonny Angels are spurred forward by social media virality, especially on platforms like Instagram and TikTok, which are designed to optimize quick, visual media consumption.
As consumers are more willing to try things popular on social media, the cycle continues, encouraging impulsive consumerism. This data reveals how social media platforms have become powerful drivers of consumer behavior, particularly for younger demographics who rely heavily on these platforms for product discovery and reviews.