📊 U.S. Shopping Behavior Analysis

"How Americans Shop: First-Hand vs Reused"

📄 What It's About (& Sources)

This pie chart breaks down how people in the United States shop:

  • Buying first-hand (new) products
  • Purchasing from thrift stores
  • Shopping via resale or consignment platforms

The data was compiled using public consumer trend reports from sources like ThredUp's Resale Report and Statista (2024), and was simplified to reflect general population behavior.

📚 Sources

  • ThredUp's Resale Report - Consumer shopping behavior trends
  • Statista (2024) - U.S. retail and shopping statistics

🔍 Key Insights

  • 70% of U.S. shoppers still buy items brand new.
  • Only 17% choose to thrift, while 13% buy from resale or consignment sources.
  • Despite the rise of sustainable fashion and secondhand platforms, reuse is still underutilized by the majority.

📈 Interactive Dashboard

💡 What This Data Viz Tells Us

This chart highlights a major opportunity:

Americans could significantly reduce waste by shifting even a portion of their shopping from new to reused options.

It suggests we need to encourage creativity, sustainability, and reusability — not just for the environment, but also to challenge consumer culture and inspire innovation.